The 3-in-1 Brand, Creative & Marketing Leader

Brand Strategy

Please scroll down for select page examples from brand strategy/essence documents I have either directed, led from the client side or personally developed to bring to life a brand’s story and experience via its vision, purpose, mission, segmentation VBL, brand architecture and portfolio strategy. 

Due to the confidential nature of these documents’ pages were removed or altered to prevent proprietary information from being released.

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Chamberlain - Brand Strategy Guide
Chamberlain - Brand Strategy Guide

Brand Strategy + Creative Direction + Design + Copy
Led the vision and creative development with my internal team. Defined the Chamberlain brand foundation, brand architecture, visual brand language communication strategy and opportunity space.
- Pages omitted for Brand confidentiality.

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MyQ - Brand Strategy Guide
MyQ - Brand Strategy Guide

Brand Strategy + Creative Direction + Design + Copy
Led the vision and creative development in cooperation with internal and external partners. Defined the myQ brand foundation, brand architecture, visual brand language and communication strategy.
- Pages omitted for Brand confidentiality.

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Chamberlain Group - Brand Strategy
Chamberlain Group - Brand Strategy

Brand Strategy
Led the strategic development in cooperation with internal and external partners. Defined the CGI opportunity space, purpose, brand architecture and portfolio strategy to double the business in 5 years.
- Pages omitted for Brand confidentiality.

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Sharpie - Brand Strategy Guide
Sharpie - Brand Strategy Guide

Brand Strategy
Led the strategic development in cooperation with internal and external partners. Defined the Sharpie brand foundation, brand architecture, visual brand language and communication strategy.
- Pages omitted for Brand confidentiality.

Sharpie Brand Strategy Guide
Sharpie Brand Strategy Guide
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Sharpie Brand - Global In-Store Communication Strategy
Sharpie Brand - Global In-Store Communication Strategy

Brand Strategy + Creative Direction + Design + Copy
Developed the strategy that guided all Sharpie in-store communication and consumer experiences on a global level. Led the vision, thinking and creative development with my internal team.
- Pages omitted for Brand confidentiality.

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uni-ball - Brand Strategy Guide
uni-ball - Brand Strategy Guide

Brand Strategy
Led the strategic development in cooperation with internal and external partners. Defined the uni-ball brand foundation, brand architecture, visual brand language and communication strategy.
- Pages omitted for Brand confidentiality.

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