In-Store
Please scroll down for examples of in-store marketing support I have either directed, led from the client side, pitched or personally developed from concept through production.
Creative Direction + Design
Led creative development with my internal team.
In-Store Strategy + Creative Direction + Design
Increasing consumer engagement and advocacy opportunities to amplify the Sharpie lifestyle experience.
In-Store Strategy + Creative Direction + Design
Increasing consumer engagement and advocacy opportunities to amplify the Sharpie lifestyle experience.
Brand Strategy and Direction
Led external agency partners in the development of plan-o-gram refreshes and “shopper-tainment” experiences for key Newell Customers to test, learn and implement. Key objectives included 1) increase shop-ability 2) Increase trade up to higher price point items 3) Increase overall market basket 4) Increase store loyalty and foot traffic.
Brand Strategy and Direction
Led external agency partner in the development of plan-o-gram refresh to test, learn and implement. Key objectives included 1) increase shop-ability 2) Increase trade up to higher price point items 3) Increase overall market basket 4) Increase store loyalty.
Brand Strategy + Creative Direction + Design + Copy
Led the vision and creative development with my internal team on all displays and signage. Key creative objectives were to: Leverage the Global Communication Strategy / Disrupt traffic / Engage and activate consumers / Ease shop-ability and lead shoppers past Sharpie Fine Black to other Sharpie colors and lines. Marketing objectives: 1) Increase market basket 2) Move consumers past core black and deeper into Sharpie line.
Brand Strategy + Creative Direction + Design + Copy
Led the vision and creative development with my internal team on all displays and signage. Key creative objectives were to: Leverage the Global Communication Strategy / Disrupt traffic / Engage and activate consumers / Ease shop-ability and lead shoppers past Sharpie Fine Black to other Sharpie colors and lines. Marketing objectives: 1) Increase market basket 2) Move consumers past core black and deeper into Sharpie line.
Brand Strategy + Creative Direction + Design + Copy
Led the vision and creative development with my internal team on all displays and signage. Key creative objectives were to: Leverage the Global Communication Strategy / Disrupt traffic / Engage and activate consumers / Ease shop-ability and lead shoppers past Sharpie Fine Black to other Sharpie colors and lines. Marketing objectives: 1) Increase market basket 2) Move consumers past core black and deeper into Sharpie line.
Brand Strategy + Creative Direction + Design + Copy
Led the vision and creative development with my internal team on all displays and signage. Key creative objectives were to: Leverage the Global Communication Strategy / Disrupt traffic / Engage and activate consumers / Ease shop-ability and lead shoppers past Sharpie Fine Black to other Sharpie colors and lines. Marketing objectives: 1) Increase market basket 2) Move consumers past core black and deeper into Sharpie line.
Brand Strategy + Creative Direction + Design + Copy
Led the vision and creative development with my internal team on all displays and signage. Key creative objectives were to: Leverage the Global Communication Strategy / Disrupt traffic / Engage and activate consumers / Ease shop-ability and lead shoppers past Sharpie Fine Black to other Sharpie colors and lines. Marketing objectives: 1) Increase market basket 2) Move consumers past core black and deeper into Sharpie line.
Brand Strategy + Creative Direction + Design + Copy
Led the vision and creative development with my internal team on all displays and signage. Key creative objectives were to: Leverage the Global Communication Strategy / Disrupt traffic / Engage and activate consumers / Ease shop-ability and lead shoppers past Sharpie Fine Black to other Sharpie colors and lines. Marketing objectives: 1) Increase market basket 2) Move consumers past core black and deeper into Sharpie line.
Brand Strategy + Creative Direction + Design + Copy
Led the vision and creative development with my internal team on all displays and signage. Key creative objectives were to: Leverage the Global Communication Strategy / Disrupt traffic / Engage and activate consumers / Ease shop-ability and lead shoppers past Sharpie Fine Black to other Sharpie colors and lines. Marketing objectives: 1) Increase market basket 2) Move consumers past core black and deeper into Sharpie line.
Brand Strategy + Creative Direction + Design + Copy
Led the vision and creative development with my internal team on all displays and signage.
Brand Strategy + Creative Direction + Design + Copy
Led the vision and creative development with my internal team on all displays and signage.
Creative Direction + Design + Copy
Led the creative development with my internal team.
Art Direction + Design
Art Direction + Design + Sketch
