Creative Direction + Design
Led the vision and creative development with my internal team
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Creative Direction + Design

Creative Direction
Led the vision with my internal team and shot with outside photographer.

Brand Strategy + Creative Direction + Design
Notional development bringing the new Chamberlain brand strategy to life.

Brand Strategy + Creative Direction + Design
Imagery bringing the visual and tonal language of the new Chamberlain Brand essence to life.

Brand Strategy + Creative Direction + Design
Imagery bringing the visual and tonal language of the new Chamberlain Brand essence to life.

Brand Strategy + Creative Direction + Design
Imagery bringing the visual and tonal language of the new Chamberlain Brand essence to life.

Brand Strategy + Creative Direction + Design
Developed the brand essence, VBL and communication strategy for the global launch of InkJoy; the new writing line of products by Paper Mate.

Led the vision and creative development with my internal team and directed external agencies for activation across all consumer touch points.

Brand Direction
Led the development of the new Paper Mate Inkjoy website look and feel with an outside agency.

Brand Strategy + Creative Direction + Design
Led the vision, strategy development and design with internal team.

Brand Strategy + Creative Direction + Design

Brand Strategy + Creative Direction + Design

Brand Strategy + Creative Direction + Design + Illustration
Led the vision and all creative development with my internal team.

Creative Direction & Design
Won Gold Reggie for National Promotion over $5MM.
Led the creative development for all promotional components including the DVD graphics, content and sweepstakes. Worked in Tandem with the lead Advertising agency and digital group. Promo consisted of 3 exclusive CDs with Christina Aguilera songs and Digital SWAG.

Creative Direction + Design
Worked with Newell ELT and Corp Comm. to develop communication strategy (visual and messaging) for the bi-annual Analyst Day. Overall goal was for stock market analysts to issue HOLD or BUY notices for NWL stock and to increase earnings per share for investors. Overall objective was to showcase the power/growth potential of key brands within the Newell Brand Portfolio and specifically the ability of the of the portfolio to remain relevant and compelling with consumer segments.

Brand Strategy + Creative Direction + Design
Concept presented to increase awareness and solution to the rise of residential package theft beyond high-gifting, holiday periods. In app ads would be utilized to direct users to the myQ / Amazon Key partnership for in garage delivery.