Packaging
Please scroll down for examples of brand packaging I have directed, led from the client side or personally developed from concept through production.
Creative Direction + Design
Creative Direction
Anheuser-Busch NPD team wanted to find white space within the overly crowded adult beverage category. MIXX TAIL was developed to address user consumption preferences by innovating a new type of beverage that would address the desires of the target segment looking to move from consuming beer during the day to cocktails at night.
Creative Direction
Anheuser-Busch NPD team wanted to find white space within the overly crowded adult beverage category. MIXX TAIL was developed to address user consumption preferences by innovating a new type of beverage that would address the desires of the target segment looking to move from consuming beer during the day to cocktails at night.
Creative Direction
Anheuser-Busch NPD team wanted to find white space within the overly crowded adult beverage category. MIXX TAIL was developed to address user consumption preferences by innovating a new type of beverage that would address the desires of the target segment looking to move from consuming beer during the day to cocktails at night.
Brand Strategy + Direction
Led an outside agency in the development of the new Sharpie packaging. Objectives included: 1) Increased shop-ability 2) Holistic brand look and feel.
Brand Strategy + Direction
Led an outside agency in the development of the new Sharpie packaging. Objectives included: 1) Increased shop-ability 2) Holistic brand look and feel.
Creative Direction + Design
Led the vision and creative development with my internal team. Sold 300K units in 6 hours
Creative Direction + Design
Led the vision and creative development with my internal team. Sold 300K units in 6 hours
Brand Strategy + Creative Direction + Design
In cooperation with internal and external teams, led development of the new Chamberlain packaging across the entire line of products. Objectives included: 1) Increased shop-ability 2) Holistic brand look and feel 3) Trade up to higher margin connected products 4) Remain cost neutral.
Brand Strategy + Creative Direction + Design
In cooperation with internal and external teams, led development of the new Chamberlain packaging across the entire line of products. Objectives included: 1) Increased shop-ability 2) Holistic brand look and feel 3) Trade up to higher margin connected products 4) Remain cost neutral.
Brand Strategy + Creative Direction + Design
In cooperation with internal and external teams, led development of the new Chamberlain packaging across the entire line of products. Objectives included: 1) Increased shop-ability 2) Holistic brand look and feel 3) Trade up to higher margin connected products 4) Remain cost neutral.
Creative Direction + Design
Brand Strategy + Creative Direction + Design + Illustration + Copy
Led the vision and all creative development with my internal team.
Brand Strategy + Creative Direction + Design + Illustration + Copy
Led the vision and all creative development with my internal team.
Brand Strategy + Creative Direction + Design + Illustration + Copy
Led the vision and all creative development with my internal team
Brand Strategy + Creative Direction + Design + Illustration + Copy
Led the vision and all creative development with my internal team
Brand Strategy + Creative Direction + Design + Copy
Led the vision and all creative development with my internal team
Brand Strategy + Creative Direction + Design + Copy
Led the vision and all creative development with my internal team
Brand Strategy + Creative Direction + Design + Copy
Led the vision and all creative development with my internal team
Brand Strategy + Creative Direction + Design + Copy
Led the vision and all creative development with my internal team
Brand Strategy + Creative Direction + Design + Copy
Led the vision and all creative development with my internal team
Brand Direction
Led the brand strategy and vision with an external agency to develop the new uni-ball packaging architecture.
Brand Direction
Led the brand strategy and vision with an external agency to develop the new uni-ball packaging architecture.
Brand Strategy + Creative Direction + Design
In cooperation with internal and external teams, led development of the new Chamberlain packaging across the entire line of products. Objectives included: 1) Increased shop-ability 2) Holistic brand look and feel 3) Trade up to higher margin connected products 4) Remain cost neutral.
